Worse one can do in his career, is network around, unprepared to speak about the added value of his services! It is a great gift to offer oneself to develop skills to speak about your unique added value!
You will love yourself for it! It can be Valentine day, every day, after all, no?
In some ways it is all about "selling" one self, no?
Maybe you are pitching a new idea ? Or headhunting someone ? Or looking to sell your services?
It is all about "selling", and whatever your offer is: idea, services, or a product, it is important to know how to speak about the value of your proposition!
A value proposition is a simple and short statement that clearly communicates the benefits that your potential "client" gets by using your services, adopting your idea.
Yes but simplicity is not so simple!
Yes but simplicity is not so simple!
It takes a little creative thinking, as your statement needs to be specific, describing the features or capabilities of your offer in light of what your "client" really wants and care for. What he wants is for you to solve his problem or improve existing solutions!
How to create a great value proposition?
How to create a great value proposition?
It is about answering your “client” questions from his perspective!
Questions can be clustered in 5 groups:
- Know your client: what does my client need? What does my client value?
- Know your service: how does my service address my client needs and values? What will he gain from using my services?
- Know your competitor : how does my service create more value than potentially competing services. What is your special and unique mix about you?
- Put yourself in your client shoes: why should I pay for these specific services? What do I value most about this offer is …? This is a better offer of service because…?
- Be creative and turn it all in one simple value proposition statement!
Whatever you are 'selling' and to whom, a added value proposition is a useful tool!
Whoever your 'clients' are customers, employees, colleagues, family, the idea is to help them see the specific value your offer brings to them. If meeting their need, your proposition will grab their attention and they will want it!
You sense you need to actualise your unique value proposition?
I am happy to come along with my custom-made coaching to help you build smart resolution to action, as to create a coherent shift by gaining insight, ease your personal development through deeply ingrained new patterns of more helpful behavior and thinking , ensuring bottom line impact by tailored effort!
I am happy to come along with my custom-made coaching to help you build smart resolution to action, as to create a coherent shift by gaining insight, ease your personal development through deeply ingrained new patterns of more helpful behavior and thinking , ensuring bottom line impact by tailored effort!
Caroline Wieland
November 2013
November 2013
